Lowrance has been a world
leader in the design, manufacture and marketing of high-quality sportfishing
SONAR and Global Positioning System (GPS) mapping instruments for more
than 50 years. Lowrance has established a global distribution network,
encompassing more than 1,500 domestic dealers, distributors, mass merchants
and original equipment manufacturers in the U.S., as well as sales distribution
outlets in 53 countries worldwide. Additionally, Lowrance maintains
its own sales force in the United States, Canada, Europe and Australia,
with product distribution centers located in the U.S., Canada and Australia.
With 50 years continuous manufacturing experience, Lowrance designs
products that provide the ultimate in high-performance features at highly
competitive prices.
Lowrance's SONAR products graphically display underwater information
(bottom contours and structure, schools of baitfish, individual game
fish, thermoclines, etc.) and are used primarily by sport fishermen
as fishfinders, and by recreational boaters as navigational and safety
devices. Its GPS+WAAS mapping products are used by boaters for navigation,
as well as by hunters, backpackers, RV enthusiasts, pilots and others
to locate their positions precisely (to within 10 feet at select WAAS
coverage areas of the U.S.) and to record up to 1,000 waypoints (favorite
spots) in a unit's memory and return to those locations at any time
in the future. The U.S. Department of Defense's elimination of Selective
Availability (SA) within its constellation of satellites during 2000
instantly increased the worldwide accuracy levels of Lowrance GPS products
by 10-times. In combination with the more recently installed Federal
Aviation Administration's Wide Area Augmentation System (WAAS), positional
accuracy, particularly in the southern hemisphere of the U.S., has been
enhanced even more.
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