|You can't control
the weather, but you can control how you prepare for and respond to
weather emergencies or other triggering events that require real-time,
detailed and ongoing communication to protect people, property,
business and convenience. That's why mass notification is critical to
emergency preparedness/response and disaster recovery, as well as
general business operations. Mass notification is an application of
situational awareness that ensures pertinent information about a
triggering event - an awareness transaction - is delivered
automatically in as many ways as possible to those most likely to be
affected, as well as both on- and off-site responders.
You can set up specific alert groups, giving you the ability to
broadcast information to all constituents or only to certain personnel
- maintenance vs. housekeeping, for example. Mass notification also
includes the ability to send alerts on demand if unplanned events or
changes occur, in addition to updates as an unfolding situation changes.
You have to define the "mass" in mass notification, the appropriate
layers of redundancy, and the forms of alerting. Once the protocols and
escalation paths have been established, alerting is automatic.