|You can't control the weather, but you can control how you prepare for and respond to weather emergencies or other triggering events that require real-time, detailed and ongoing communication to protect people, property, business and convenience. That's why mass notification is critical to emergency preparedness/response and disaster recovery, as well as general business operations. Mass notification is an application of situational awareness that ensures pertinent information about a triggering event - an awareness transaction - is delivered automatically in as many ways as possible to those most likely to be affected, as well as both on- and off-site responders.
You can set up specific alert groups, giving you the ability to broadcast information to all constituents or only to certain personnel - maintenance vs. housekeeping, for example. Mass notification also includes the ability to send alerts on demand if unplanned events or changes occur, in addition to updates as an unfolding situation changes.
You have to define the "mass" in mass notification, the appropriate layers of redundancy, and the forms of alerting. Once the protocols and escalation paths have been established, alerting is automatic.